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Trends and perspectives that the pandemic left in the fashion industry
The fashion industry has undergone a major transformation in recent years due to the pandemic. Lifestyles and priorities have evolved, as have the ways in which people approach clothing shopping. This article takes an in-depth look at the notable perspectives and trends in clothing purchasing behavior observed during and after this pandemic period.
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Lyocell: The Sustainable Fiber Revolution – Promises and Challenges
Lyocell has emerged as one of the best sustainable fibers for the fashion industry. This fiber now shows benefits that compete with fibers such as cotton and polyester, but more research is still needed to address the future challenges it will face.
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Microplastic Pollution from Washing Machines: An Overlooked Threat
We all know that the fashion industry has its environmental downsides, but did you know that your washing machine is also contributing to pollution? That's right! Your washing machine isn't just cleaning your clothes. Every time we wash synthetic clothes, tiny plastic fibers—called microfibers—break off and enter our water systems, eventually making their way into oceans, rivers, and even our food.
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The 21st Century: Digital Revolution and Market Dynamics
The 21st Century is marked by the impact of social media and websites and the fashion industry is no stranger to it. In the last 20 years alone, clothing production in the United States has increased by almost 7,000 tons, fast fashion being one of the main precursors.
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The Rise of Haute Couture and The Fashion Industry
The appearance of synthetic fibres allowed the fashion industry giants to create exclusive lines called Haute Couture. And consequently, the appearance of "replica" garments.
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Synthetic Fibers: Revolutionizing Fashion Production
The introduction of synthetic fibers into the textile industry was the most important milestone for fashion to become the fashion industry, fibers such as Polyester, nylon and spandex revolutionized the market, generating mass production of clothing in the world.
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Microplastics in Our Air and Homes: The Hidden Crisis
Microplastic pollution occurs due to the degradation of materials that contain it, and synthetic clothing is no exception. These microfibres that proliferate in the environment are not only in the outside air, but also in our homes, silently harming us.
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Evolution of fashion: The path that fashion took before becoming a mass industry
The fashion industry has experienced dramatic shifts throughout history, reflecting the social changes and economic developments of different eras. This blog post looks at the evolution of fashion, changing market behaviour and how historic moments took brands like Dior, Chanel and Balenciaga to the next level.
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Clothing Landfills: The Real Problem of Fast Fashion?
Fast fashion is accelerating the environmental crisis. Explore how clothing landfills contribute to climate change, the role of synthetic fibers, and the impact of discarded garments.
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Naturally dyed Organic Fibers: A True Solution?
Replacing garments made from synthetic fibers with organic fibers will greatly help our environment by reducing the proliferation of microplastics, both in the air and in water, but should it really be the main solution?
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Greenwashing
Greenwashing deceives consumers with false environmental claims, exploiting the demand for eco-friendly products. Understand its forms, consequences, and make informed choices for genuine environmental responsibility.
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Origin of Indigo Dye in Peru
Indigo, an ancient dye, may have originated in the Peruvian Andes, according to new research. Earliest use found 6200 years ago.
ReadOur Carbon Footprint & Water Usage
Although we are not able to give you exact numbers, we can assure you that our carbon footprint is much lower than regular fashion brand's emissions.
What produces carbon emissions in our supply chain:
- Fiber Production
Peruvian Organic Pima Cotton production and processing is what contributes the most to our footprint.
Organic cotton produces 46% less CO2e than conventional cotton (Life Cycle Assessment), and according to the WWF, it takes 2,700 litres of water to produce the cotton needed for just one t-shirt, whereas organic cotton only uses 243 litres. - Textile Making
Garment production in our Peruvian production studio requires electricity for the machines and light, and small amounts of water for textile dyes, finishing, and washing. - Brand Management
We do not own any offices or other facilities, except for our production studio. All of our Marketing team and Management work 100% from home.