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Dive deep into sustainability with us.
Community Clothing: Redefining Fashion
In this article, we explore the diverse landscape of community clothing, with a special focus on those that advocate for sustainability and drive positive change.
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New Year, New you: Sustainable New Year's Habits
Instead of overwhelming yourself with lofty goals, try to focus on sustainable habits that build over time because little by little you can make a big difference.
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Changes that the pandemic left in the fashion industry
This article takes an in-depth look at the most notable trends and insights in apparel purchasing behavior that were observed during and after this pandemic period.
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Lyocell: The Sustainable Fiber Revolution
Lyocell has emerged as one of the best sustainable fibers for the fashion industry. This fiber now shows benefits that compete with fibers such as cotton and polyester.
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Microplastic Pollution from Washing Machines
Every time we wash synthetic clothes, microfibers break off and enter our water systems, eventually making their way into oceans, rivers, and even our food.
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The 21st Century: Digital Revolution and Market Dynamics
Let’s explore how these changes have reshaped the industry. A significant factor in this transformation is the expansion of the middle class.
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The Rise of Haute Couture and The Fashion Industry
The appearance of synthetic fibres allowed the fashion industry giants to create exclusive lines called Haute Couture. And consequently, the appearance of "replica" garments.
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Synthetic Fibers: Revolutionizing Fashion Production
The introduction of synthetic fibres into the textile industry was the most important milestone for fashion to become an industry, generating mass production.
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Microplastics in Our Air and Homes: The Hidden Crisis
Microplastic pollution is caused by the degradation of the materials that contain them, and they proliferate both outside and inside our homes, silently harming us.
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Evolution of Fashion: From a Trend To a Mass Industry
The fashion industry has experienced dramatic shifts throughout history, reflecting the social changes and economic developments of different eras.
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Clothing Landfills: The Real Problem of Fast Fashion?
Fast fashion is accelerating the environmental crisis. Explore how clothing landfills contribute to climate change, the role of synthetic fibers, and the impact of discarded garments.
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Naturally Dyed Organic Fibers: A True Solution?
Replacing garments made from synthetic fibres with organic fibres will greatly help to reduce the proliferation of microplastics, but it should not be the main solution.
ReadOur Carbon Footprint & Water Usage
Although we are not able to give you exact numbers, we can assure you that our carbon footprint is much lower than regular fashion brand's emissions.
What produces carbon emissions in our supply chain:
- Fiber Production
Peruvian Organic Pima Cotton production and processing is what contributes the most to our footprint.
Organic cotton produces 46% less CO2e than conventional cotton (Life Cycle Assessment), and according to the WWF, it takes 2,700 litres of water to produce the cotton needed for just one t-shirt, whereas organic cotton only uses 243 litres. - Textile Making
Garment production in our Peruvian production studio requires electricity for the machines and light, and small amounts of water for textile dyes, finishing, and washing. - Brand Management
We do not own any offices or other facilities, except for our production studio. All of our Marketing team and Management work 100% from home.